
Overview photography
It’s the big picture that gets me: a full main stage, thousands of hands in the air, a whole production working together. I’ll climb a tower or find a roof to show an event the way its makers designed it.
MartinHols.com
Meet your photographer
You can rely on me. That is why Albert Heijn, Tomorrowland and many festivals keep booking me.
I’ve created content and photographed for brands and events like
2,132
events shot
10+
years in the field
Award winner
European Event
Photography Award
Event photographer
Martin Hols
Martin Hols
Event photographer



Award winner
European Event
Photography Award
About
I’m Martin Hols, an event and festival photographer. In more than ten years I’ve covered 2,132 events, from festival main stages to brand activations and Formula 1.
In 2025 I won the European Event Photography Award in the category Music Events – Concerts, with the image “The Last Warrior”.
2,132
events shot
10+
years in the field
4
kinds of events
At a glance
The short version, for anyone who needs to know who they are hiring.
My story
After studying psychology, I became a web designer. Working on different projects, I slowly found my way into photography. I went to a lot of concerts, and one night I watched a photographer working right up close to the music. Something clicked: this is what I wanted to do.
At home I would watch the closing shows of festivals again and again, thinking: one day I’ll work in music. One day I’ll be on the big stages of Defqon.1 and Tomorrowland. So I bought a camera, left everything else behind and went for it.
I said yes to everything I could get: nightclubs, student parties, photo booths. Those nights were my first real miles. I taught myself a lot in Photoshop, and my background in web design and marketing helped me understand what clients actually needed from their images. Step by step I grew, mostly in corporate events and music, and built a group of regular clients along the way.
From 2021 the chances started coming, one after another, and I took each one with both hands. That same year I started The Arrows. I was flown abroad more often, and my fast editing and my focus on overviews and special effects brought me to bigger festivals. In 2023 I chose to focus fully on events and music.
The award confirmed that the way I work is right: be there, be prepared and deliver. Every time I’m on one of those stages, I still think of the guy on the couch rewatching closing shows.
The road so far
Selected frames
From briefing to delivery
You send a written callsheet with the programme, the must-have moments, access and one contact person on site.
Together with you and your partners on the event, I plan the positions, like overview spots and pyro cues, and we arrange access in advance.
I photograph the show, the crowd and the brand moments, and deliver high-quality, fully edited images during the event.
The rest of the edited set lands in your inbox within 24 hours.
Specialties

It’s the big picture that gets me: a full main stage, thousands of hands in the air, a whole production working together. I’ll climb a tower or find a roof to show an event the way its makers designed it.

Fire, fireworks, lasers, confetti. The moment it all goes off is the peak of the show, and it lasts a second. I learn the cues, take my spot early and wait for it. That second still gives me goosebumps.

An event moves fast, and so does its story online. That’s why I deliver high-quality, fully edited images during the event itself, so your team can share them while everyone is still talking about the night. The rest follows within 24 hours.
Let’s work together
Send me an email or give me a call. I reply within one working day.